Friday, September 17, 2010
Thirsty Thursday - Kronenbourg 1664
Kronenbourg 1664 will forever hold the distinction of being the first beer I enjoyed on European soil. After taking the red eye into Paris earlier this year, I was tired, hungry, and sufficiently jet lagged by the time I found a café just off the Champs-Élysées. Glancing at the bar, I noticed 1664 was the only beer the café had on tap, so I decided to give it a whirl. This was an excellent decision.
1664 is a pale lager, so it's similar in taste to a Heineken. It wasn't a coincidence that 1664 was the beer on tap in that café, since the brew has 40% of the market share in France. During my week long stay in Paris, this was the beverage I enjoyed everyday. My family & I even stocked it in our apartment's refrigerator so we could enjoy a beer on the balcony in the evenings.
Once I returned to Texas, I presumed there wouldn't be any 1664 in my near future unless I planned for a return trip to France. As luck would have it, my old Tulane buddy, Brian, mentioned that he'd seen it in a few stores around Houston once I told him how much I'd enjoyed the beverage. I was happy to discover that the liquor store closest to my office in The Woodlands actually carried it.
Now when I get nostalgic about my family's Parisian vacation, I can grab a six pack of 1664 and queue up the photos & videos from our trip on the TV.
Photographs of the bottle enjoyed this evening are illustrated below.